Two versions of the same story about college-info site
The New York Times magazine tells a story one way -- and any anecdotal opening about an entrepreneurial Wesleyan grad will get my attention... (Wes '83 M.A., '88 M.A.L.S. myself)... I wasn't sure from the lead and the headline whether this was about one Web site or the college-search process in general... the "nut graf" below was a while in coming.
The College Issue - The Tell-All Campus Tour - NYTimes.com:
"One measure of an idea’s greatness is how obvious it seems in retrospect, and Unigo’s central idea — that high-school and college students would much rather learn from one another than from a book — is so self-evident that your first reaction is surprise that no one has acted on it before."
But here's something extra for news writing students -- click on John Hockenberry's "Back Story" podcast on the story page to hear him tell Unigo's story the NPR way, interviewing Times reporter Jonathan Dee. Wesalum that I am, I was especially amused when Dee talked about his own college choice.