Wednesday, April 12, 2006

Murdoch speech at Stationers Hall - Times Online: Fox boss says "great content" will preserve news organizations

"What happens to print journalism in an age where consumers are increasingly being offered on-demand, interactive, news, entertainment, sport and classifieds via broadband on their computer screens, TV screens, mobile phones and handsets?

"The answer is that great journalism will always attract readers. The words, pictures and graphics that are the stuff of journalism have to be brilliantly packaged; they must feed the mind and move the heart.

"And, crucially, newspapers must give readers a choice of accessing their journalism in the pages of the paper or on websites such as Times Online or - and this is important - on any platform that appeals to them, mobile phones, hand-held devices, ipods, whatever. As I have said newspapers may become news-sites. As long as news organisations create must-read, must-have content, and deliver it in the medium that suits the reader, they will endure.

"Great content always has been, and I think always will be, king of the media castle."

Rupert Murdoch, chairman of the News Coporation media empire, gave this address on the future of the newspaper industry last month to a London organization with an impressive name: the Worshipful Company of Stationers And Newspaper Makers. (Thanks, Hannah)

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