Old media to new, we're all old dogs trying to learn new tricks

I've belatedly discovered Jim Gaines' blog. He's a former managing editor of People, Time and Life magazines, now editor of FLYP (flypmedia.com), which he calls "the first true multimedia publication online." I'll be watching both, and encouraging my students to do the same.

Reading back through his blog posts, this passage caught my eye... I should put it on my office door with a "me too" at the end.

I am the old guy working hard to learn everything, from everyone. I was lucky to leave print when I did, but I take no pleasure in watching the fall of “dead tree” media.

That item is headlined Eyes Wide Shut, but the one that got me reading his stuff in the first place is the latest The Story Is Dead. Long Live the Story, where he observes that "The story is not dead, it's just suffering..."

"The reason is that publishers, journalists and other story tellers have been slow to adapt to a digital world with lots of newfangled pens and pencils, including audio, video, full-motion infographics, Flash animation, various forms of interactivity—and, of course, words, the better the better.

"Some of us have confused the availability of new tools with the need for a new theory of knowledge. To be sure, our moment is revolutionary, and the media disruption we are experiencing now will have revolutionary outcomes. But the story in this revolution is like the axe in the transition from stone to bronze: We still used axes. The edge just got a lot sharper."

His post is partly a response to one by Vin Crosbie, someone I've known for years, and I don't think he was declaring the death of storytelling... but many a good conversation has started with some kind of miscommunication or misreading, especially online where we tend to skim and miss some nuances.

If I read them correctly, Vin was arguing that "stories" aren't the only (or best) way online media can convey some of the things that "local news" sites and newspapers publish in newspaper-story form... while Jim is arguing that storytellers should embrace new media and learn to use them well. I don't think those two ideas conflict.

In fact, putting the two side by side makes me want to go dust off Mitchell Stephens' book, "The Rise of the Image, the Fall of the Word," and also go search the Web for any more-recent reflections he's had on the state of storytelling. But not this afternoon.

Footnote: For students following my advice to look at FLYP; after you form your own opinions, also look at Is FLYP the Future? and Multimedia Magazine Finds New Ways... and if you're ready to start learning multimedia reporting tools yourself, download a copy of Mindy McAdams' Reporter's Guide to Multimedia Proficiency. It's free, all 42 printable pages, but you don't have to print them -- the links in the PDF document work from with Preview or Adobe Reader.

Life with newspapers... and without

Technology PR and marketing consultant and blogger Renee Blodgett still dreams about newspapers, and has written an essay about their role -- in England, at least -- in defining social class and community and meeting other needs: Down the avenue: Who Shot the Paperboy?

Her column, in turn, inspired Chris O'Brien to write a piece encouraging news organizations to focus on local community via the Web and somehow reinvent enough of a local marketplace to support multi-platform professional newsrooms, "as part of local news ecosystem": How Passion for Newspapers Points to a Way Forward.

Since I taught a media history class last semester, those two blog items reminded me of something Archive.org has preserved online. For a look at newspaper audience dedication the Web -- and before TV -- see what happened when New York delivery drivers went on strike 54 years ago:
Internet Archive: 17 Days: The Story of Newspaper History in the Making.

Do watch it... You'll be struck (no pun intended) by not only how many people were willing to line up around the block for a paper during the truckers' strike, but how many papers there were, each with its dedicated audience, much like the London scene Renee describes. That strike, during the last summer of World War II, inspired some serious studies of the audience view of a newspaper's varied "uses and gratifications" -- most of which are met by many different media today.

The 1945 model was still good and strong 20 or so years later when I delivered the Daily Hampshire Gazette around the edges of the Smith College campus. Now I live in an even smaller college town, where the local twice-weekly paper has dropped its price to 25 cents and its reporting staff appears to be one person. The bigger regional paper doesn't seem to give any reporter time to get to know the community. (There have been four in the two years I've lived here.)

Historically, what has been important to readers? Using the headline examples from Renee's London paper for examples, even the 1945 New York crowd was interested in news-you-can-use like "Quest for the perfect bottom," and in being entertained by crime-story sensationalism like "Bright City Star in Death Plunge." Those probably were all higher on the audience agenda than investigative reporting or watchdog coverage of government and big business. So were the "hatched, matched and dispatched" stuff of community (births, weddings, obituaries), the local police blotter and court coverage, along with local help-wanted ads, apt-to-let ads and car-for-sale ads.

Putting that all in one dead-tree package with national and world news sold papers, and it sold local display ads, enough to pay the salaries of a large enough staff to do more civic-minded, public-service investigation, fact-gathering and reporting -- if the publisher was so inclined.

We still have all the pieces... some being taken by blogs, TV (online or off), CraigsList, Amazon, Google, Facebook, YouTube and Twitter... but figuring out where to put the rest, and how to pay for it, is quite a puzzle, especially on a local and regional level.

NPR is often mentioned as a model of non-profit funding that might be adapted by local news websites and citizen journalism projects. (The New Haven Independent is still my favorite.) It will be interesting to see what NPR itself accomplishes with its new www.localnewsinitiative.org

Connecticut news outsourced to Indian staff

Hartford Advocate: News - Outsource This!:
"We hired Indian freelance journalists to write the paper this week...

"Vanishing revenues have put the newspaper industry in a death spiral and many papers long ago outsourced other functions (like IT support centers and telemarketing) to India. We devised this issue as an experiment on what outsourced news might look like."

Back when I worked for The Hartford Courant, I remember delivering a bundle of copies of the first issue of The Hartford Advocate to the University of Connecticut for my next-door neighbor, one of the four people who started the paper.

As I recall, Ed, Linda and another couple launched the whole Advocate chain after Ed and the other guy got fed up with "part-time" copydesk jobs at the the now-fading but then-independent Hartford Courant... which eventually was gobbled up by a chain, which was gobbled up by another chain, which then bought the Advocate alt-weeklies.

So much for "alt." But it's good to see someone still has a sense of humor.

UPDATE: The New York Times reports on the same "outsourcing" stunt, but closes with a nice shout-out to former Advocate staffer Paul Bass's New Haven Independent, a Web-only newspaper that has concentrated on what you might call "in-sourcing" his city.

"Mr. Bass said he liked the outsourced issue, but it reminded him, alas, that so much of American journalism these days actually can be done from a desk in Mumbai, and that the threat facing most American newspapers isn’t necessarily outsourcing or even the new frontier of the Internet. It’s dull, stodgy products that have been downsized and bled dry by corporate owners. If what you do can be done, however imperfectly, from Mumbai, he said, then maybe you need to go back to Square One."

To see what I mean by "in-sourcing," which involves having your feet, head and heart in a local community, see this story and this story, including their background links. Nothing there looks "phoned in" -- not from Mumbai; not even from some office across town.

It's a story. It's an ad. It's a story with legs.

A Wall Street Journal story is being brought to local readers by The Roanoke Times -- as a paid advertisement by a group protesting the pricing and regional power of the Carilion Clinic hospital group.

Group reprints story about Carilion - Roanoke.com:

"A group opposed to Carilion Clinic's transformation into a multispecialty medical practice is reigniting its two-year campaign -- and it is using a story published this week to light the fuse.
"The Coalition for Responsible Healthcare is paying nearly $10,000 for advertisements showcasing its cause today and Sunday in The Roanoke Times, said Dr. Geoff Harter, president of the coalition and a Roanoke ear, nose and throat doctor."

The Times story links to Carilion's response to the Wall Street Journal story and the Coalition for Responsible Healthcare site, which offers a pdf file download of the Journal article/ad.

The original story, Nonprofit hospitals flex pricing power, also hit number five on the Journal's list of "most emailed stories by WSJ.com readers in the past week," which may keep that link available to non-subscribers.

A quick search with http://news.google.com turns up follow-up stories on area TV news broadcasts and in publications from Richmond to Australia and the UK. One station's investigative reporter even went to several convenience stores to confirm suspicions that the paper was selling out.

If the original story does disappear behind a subscriber-only firewall, university students should remember their tuition pays for access through their library's Factiva database. Just search for the headline or the name of its author, John Carreyrou. That way they'll also find an earlier article by him on the same theme, headlined "Nonprofit Hospitals, Once For the Poor, Strike It Rich --- With Tax Breaks, They Outperform For-Profit Rivals."