The News -- Win, Lose or Draw Us a Picture
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News You Can Lose
"For most of the past decade, newspaper companies had profit margins that were the envy of other industries. This year, they have been happy just to stay in the black.... Even online ads, which were supposed to rescue the business, have declined lately, and they are, in any case, nowhere near as lucrative as their print counterparts.
"Papers’ attempts to deal with the new environment by cutting costs haven’t helped: trimming staff and reducing coverage make newspapers less appealing to readers and advertisers. It may be no coincidence that papers that have avoided the steepest cutbacks, like the Wall Street Journal and USA Today, have done a better job of holding onto readers."
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