New media lessons from magazines - Editors Weblog: "It's not just newspapers and television. Magazines are also fighting to adapt to new media. If they haven't already, newspapers could learn from several developments that took place over the past week in the industry of their smaller cousins, some of which could be used to attract young readers."

After you've followed that link, here's the quiz -- name the magazine publishing company that is:
1. Cutting back magazine jobs.
2. Increasing "new media jobs" (but not by as much as the print-side cuts), and -- perhaps just for irony --
3. Launching a website "aimed at office workers looking to waste time."

Presumably people from category #1 are not part of the intended audience for publication #3.