Finding time for life and "Life Inc."

Summer reading: I think it was the Frontline documentary "Merchants of Cool" that first put Douglass Rushkoff's reporting and analysis on my radar. I hope I can make time this summer for his new book, Life Inc: How the World Became a Corporation and How to Take it Back. The book is a call for small-scale activism, for local community, for "reconnecting with real people, places, and value."

(Will people will only see the first two words of the title and assume it's about a photo magazine, a breakfast cereal, or a board game?)

Here's a "Merchants of Cool" crossover observation from one of the Life Inc. online chapter excerpts:

"With no other choice available, we grow up partnering with corporations for our very identities. A kid's selection of sneaker brand says more about him than his creative- writing assignments do, and is approached with greater care."

Along with the sample chapters, this is the first book I've noticed using online video previews... (The first one starts with a 15-second burst of tuning-across-the-dial static, which almost convinced me the clip or my Web connection was faulty, but the noise goes away.)

Episodic videos on Vimeo:

Life Inc. Dispatch 01: Crisis as Opportunity from Douglas Rushkoff on Vimeo.

More at http://lifeincorporated.net

A blurb from another of my favorite authors:

“Read this book if you want to understand how the current economic meltdown started 400 years ago, how so much of what you consider to be a natural evolution of daily life was carefully designed to profit a few, and how corporatism has so colonized every part of life that most of us don’t even recognize how our lives and fortunes are channeled and manipulated by it. Rushkoff is going to be attacked as a communist, but that gets his point wrong. Look at his references — he has meticulously documented his argument. I love that Rushkoff isn’t afraid to think big — very big. He took on the media more than a decade ago. Then he took on Judaism. But now he’s chosen a larger target — the corporation.” -- Howard Rheingold - author, Smart Mobs

So, is Rushkoff out to start a movement? I'd say yes, but he says no -- at least from the excerpts I've skimmed -- that the whole point is to work close to home, "reinvesting in local reality"...

"We’d each like to launch a national movement, create the website that teaches the world how to build community from the bottom up, develop the curriculum that saves public schools, or devise the clever antimarketing media campaign that breaks the spell of advertising once and for all... The temptation to save the whole world—and get the credit—comes at the expense of steps we might better take to make our immediate world a more fruitful, engaging, sustainable, and satisfying place."

Summer reading: Where the jobs are

Radford and Blacksburg didn't make the list, but Forbes magazine came up with some interesting locations in its compilation of Top College Towns For Jobs. Charlottesville is number 14, but no other Virginia city made the top 20. (New Mexico, Colorado and Alabama were the only states with two locations on the list.)

The article's "in depth" slide show is rather shallow, but does report the percentage of workers in university jobs and the area's job growth since 2008, along with the name of a local university. (Durham, N.C., is listed with Duke, but no mention of the lighter blue institution less than 10 miles down the road in Chapel Hill.)

“Across business cycles, college towns are steady and predictable,” John Stapleford, senior economist at Moody’s Economy.com, told Forbes, although he cautioned that losses in university endowments may soon have a negative effect on the schools' own spending and new-job creation.

When schools DO have money to spend, the effect is magnified, he said, estimating that each new job on-campus creates a need for another half or whole job off-campus to meet the needs of the school, its students, employees and visitors. The Forbes article doesn't discuss any other forces that might be at work on the local economies, such as cuts in state budgets for public universities, or whether last year's employment data could be a one-time-only "bump" in some communities.

While jobs nationwide were down 3.5 percent for the past year, according to Forbes reading of Moody's March to March stats, 62 college towns showed an increase. Forbes' top-20 list -- In Depth: Top College Towns For Jobs -- is presented as a tedious one-at-a-time slide show in countdown order. If you don't have the patience for that, here are the metro areas, starting with No. 1:

1. Provo, Utah
2. Morgantown,W.Va.
3. Durham, N.C.
4. Athens, Ga.
5. Fargo, N.D.
6. Hattiesburg, Miss.
7. Iowa City, Iowa
8. Seattle, Wash.
9. Baton Rouge, La.
10. Las Cruces, N.M.
11. College Station, Texas
12. Charlottesville, Va.
13. Tuscaloosa, Ala.
14. Auburn, Ala.
15. Fort Collins, Colo.
16. Oklahoma City, Okla.
17. Boulder, Colo.
18. Albuquerque, N.M.
19. Jonesboro, Ark.
20. San Jose, Calif.

I wish Forbes also had compiled "job vacancies" data, which might make this a great list of "places to work your way through grad school." I kept looking for a place to click-through to more data. Instead, if you let the slide show keep running, it jumps to a list of "Top 10 Weird Celebrity Family Connections." So much for "news you can use."

RU to study Randians and Randroids?

I think this is the first time a Google search for Radford University has led me to the Web site named crooksandliars.com, all thanks to Ayn Rand, some innovative course financing, and a Wall Street Journal Story.

See Atlas Wanked: From Fiction to Fraud in 52 Years | Crooks and Liars and continue into the discussion thread...

Which leads to this December Tim Thornton story in the Roanoke Times...

Which refers to this announcement last fall from the university.